EAT THE FROG CONCEPT | EVENT MARKETING CAMPAIGN | 2018 SFCC GRAD SHOW
Group project, creating a multimedia campaign to market the student portfolio show.
THE GRAD SHOW showcases Spokane Falls Community College graduate portfolios from the Applied Visual Arts Graphic Design, Photography, Interior Design, and Digital Media programs.
One night, one BIG portfolio show!
CONCEPT
LEAVE BEHINDS
LEAVE BEHINDS
POSTERS
DIRECT MAILER
WEBSITE
SOCIAL MEDIA
The focus of social media will be on three platforms; Facebook, Instagram, and Twitter. A Snapchat filter will be available at the event, with the content reminiscent of the website baseball cards.
The following types of social media posts will be featured:
- branding posts, announcing the offical page
- screenshots of the countdown timer, a reminder of the event
- link to the website
- sharing, reposting posts of student work
- hashtags, #SFCCGradShow2018
- # of the four graduating degree programs
MARKETING TIMELINE
We’ve broken down the entire marketing plan into easily manageable tasks, which will be completing over a period of six weeks.
The live updates and snapchat filters posted on the day of the event we feel will greatly increase the amount of exposure to viewers who may have not seen promotion about the event before then.
